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MAR 2011 (Principles of Marketing)  

Library and electronic resources supplementing MAR 2011, Principles of Marketing
Last Updated: Aug 22, 2014 URL: http://tcc.fl.libguides.com/MAR2011 Print Guide RSS Updates

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Welcome to the Principles of Marketing Research Guide

A study of the activities involved in the flow of goods and services from producers to consumers, of marketing institutions and of the role of marketing in the economy.  

Cover Art
Marketing, 11th ed - Gary Armstrong; Philip Kotler
Call Number: Reserves
ISBN: 9780133033113
Publication Date: 2012

 

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