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MAR 2011 (Principles of Marketing)  

Library and electronic resources supplementing MAR 2011, Principles of Marketing
Last Updated: May 5, 2014 URL: http://tcc.fl.libguides.com/MAR2011 Print Guide RSS Updates

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Welcome to the Principles of Marketing Research Guide

A study of the activities involved in the flow of goods and services from producers to consumers, of marketing institutions and of the role of marketing in the economy.  

Cover Art
Marketing: An Introduction, 11th edition - Gary Armstrong and Philip Kotler
Publication Date: 2012


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