Library and electronic resources supplementing MAR 2011, Principles of Marketing
Last Updated: May 5, 2014
Fall and Spring Semester:
A study of the activities involved in the flow of goods and services from producers to consumers, of marketing institutions and of the role of marketing in the economy.
Marketing: An Introduction, 11th edition
Publication Date: 2012
Reference Desk: 850.201.8383
Circulation Desk: 850.201.8376